Advertising Entertainment: ‘Transmedia’ Goes Branded
For the first time ever, media consumers from Europe to North America are spending more time online than in front of their TV sets. That isn’t to say that television advertising is dead. If anything,...
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Branded Media 2011: Q&A with Sir Martin Sorrell
Disclosure: Sparksheet is published by Spafax, a WPP company. Will the iPad and its dozens of competitors launched at CES finally get advertisers to spend money on digital? Are tablets going to save...
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Is This the Future of Content Marketing? Q&A with BuzzFeed President Jon...
BuzzFeed CEO Jonah Peretti has said that 100 percent of BuzzFeed’s revenue comes from what he calls “social content marketing.” How does social content marketing differ from the content marketing we...
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It’s Complicated: The Tangle of News, Native Advertising and Trust
Native Advertising is the new black, and increasingly it’s harder to differentiate ads from articles. This native advertising for Orange Is The New Black was featured in The New York Times. According...
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